We want to see a world where pets enjoy life as nature intended

For millions of years all animals on the planet survived and thrived on 100% natural wild food which contained all the nutrients they needed. Food as nature intended. However, to satisfy the world’s growing demands nature is increasingly being removed from our food. From mass production to man made preservatives and additives, our food is losing its connection with nature and all the benefits this delivers. This is particularly true in the pet industry and we are passionate about bringing nature back into every pet's diet.

In 2013 we started AniForte UK to deliver on this mission. Using only the highest quality, 100% natural ingredients we partnered with leading pet nutritionists to develop a range of pet foods, supplements and care products all focused on enabling our pets enjoy life to the full, naturally.

From a small family-run business in Brüggen, in the west of Germany, we have grown to be an international company providing our 100% natural products to customers across the world. Whilst our team has got bigger we have never forgotten the importance of maintaining our personal touch, so every product we supply is hand made to order and we are always available to give you helpful and free advice about your pet and our products, be it from one of our vets, nutritionists or recipe makers.

As a company that is still owned by a pet loving family, we make more promise, to bring nature back to all of our pets through everything we do.